1. WOULD YOU LIKE AN NFT WITH YOUR COFFEE?
America’s favourite coffee chain (fun fact: there are over 33,000 stores worldwide) is launching Starbucks Odyssey - a blockchain-faciliated loyalty and rewards program. Picture this - by the end of his year you will be able to earn Starbucks NFTs and unlock access to benefits and immersive coffee experiences. Examples include access to limited-edition Starbucks merchandise, invitations to virtual espresso martini-making classes and even trips to the Starbucks Hacienda Alsacia farm in Costa Rica.
Brady Brewer, Starbucks executive vice president and chief marketing officer, believes this move will bring customers close together.
"For the first time, we are connecting our Starbucks Rewards loyalty program members not just to Starbucks, but to each other."
One step closer to world domination……
2. YET ANOTHER SPORTS LEAGUE DIVES INTO WEB3
Sports and NFTs - they seem to be getting on like a house on fire. Ignited by the success of NBA Top Shot (surpassing $1B in sales in erly 2022), other leagues around the world have jumped on board including the NFL and AFL (for the Australian audience out there!). The newest addition to the group is LaLiga, which for non-soccer fans is the top professional football division of the Spanish football league.
LaLiga has signed a licensing agreement with StadioPlus for the use of LaLiga’s IP Rights and their commercial use in the Decentraland metaverse. Through this agreement, a series of LaLiga-themed land parcels will be developed within the Vegas City district in Decentraland.
Like many brands that are creating experiences in Decentraland and Sandbox, LaLiga views this as a way for them to get closer to their fans and reach a new audience. Stephen Ibbotson, the Head of Franchises and Licensing at LaLiga said, “For LaLiga it is essential to continue innovating in ways to offer the best of the competition to our fans, both on and off the pitch. This licensing agreement will allow us to reach a new and significant audience, like that of Decentraland.”
3. AN ICONIC AMERICAN DEPARTMENT STORE GOES VIRTUAL
You must be wondering - when will I be able to sit on my own couch and have the experience of walking through a department store? Well, Bloomingdales now has you covered. The iconic American department store has partnered with Emperia, a Web3 platform that creates virtual immersive experiences for brands and companies. Emperia are no strangers to the fashion scene, having worked with brands such as Dior and Burberry.
The virtual store has just launched and includes an interactive 40 Carrots frozen yogurt experience, 360-degree views of luxury products, and other surprises.
The department store’s Chief Marketing Officer Frank Berman is clearly bullish on the potential of the metaverse. “Virtual showrooms in the metaverse is the next phase of where the retail industry is going, and it provides an opportunity for customers to have an engaging, immersive experience that connects them to the brand and our store while also enabling us to see what users are most interested in through unique data insights,” he said.
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