Welcome to our monthly recap on all of the traditional and web2 brands making moves into this thing we’re calling the metaverse, and when we say metaverse we’re not just referring to virtual worlds but the broader web3 landscape, including NFTs, social tokens, DAOs, and crypto more broadly.
With that, here’s what’s been happening in the past month.
Funko, the manufacturer of licensed pop culture collectibles, announced that they have partnered with entertainment corporation Paramount. The two companies plan to introduce a series of NFTs based on the Avatar Legends universe. The latest Avatar Legends Digital Pop release from Funko will drop in August via the NFT platform Droppp. Premium packs will be $29.99 per unit and Funko says there will be a total of 625,000 NFTs in the Avatar Legends Digital Pop series. READ MORE
Tiffany & Co.
Tiffany & Co. has announced an NFT collection for CryptoPunk holders that will grant owners the right to claim a real pendant. CryptoPunk holders will be eligible to purchase one amongst 250 NFTiff passes enabled by blockchain solutions startup Chain, with a limit of three per person, allowing them to create a custom pendant depending on their CryptoPunk. Each NFT will be sold for 30 ETH, which is an all-inclusive price for the NFT, the custom NFT pendant, and the delivery and shipping. READ MORE
Hong Kong University
The Hong Kong University of Science and Technology (HKUST) recently announced its plans to open the world’s first physical-digital twin campuses in the metaverse. Called MetaHKUST, the mixed virtual reality classroom will enable students from different places to attend classes like they were in the same class. The metaverse campus will also host the launch of Hong Kong University’s new Guangzhou campus. READ MORE
Coca-Cola announced that it will gift exclusive digital collectibles to existing Coca-Cola NFT holders. The new drop is in celebration of International Friendship Day and to commemorate the spirit of friendship, each collectible is sharable with a friend. The NFT collectibles take inspiration from the bubbles within every Coke bottle. Once the collector shares their NFT with a friend, the artwork will be revealed. READ MORE
Gucci and Balenciaga
Kering, the parent company for Gucci and Balenciaga, is following its brands into the metaverse. The fashion conglomerate has filed a trademark application for KNXT (pronounced “next”) for use in advertising, networking services, and telecommunication services “in the field of fashion via the internet and other communication networks.” KNXT, which has been stylized as ꓘNXT, is speculated to be a project combining luxury fashion with the metaverse, NFTs, cryptocurrencies, and other web3 features. READ MORE
Kia America debuted a television commercial that for the first time gives viewers a chance to claim an NFT by scanning an on-screen QR code. The 30-second spot for the 2023 Kia Soul cross-over SUV is offering 10,100 of the Kia-themed tokens. Three popular characters from the Dead Army Skeleton Klub (DASK) are shown in the commercial driving the new Kia Soul out to the country for a picnic. The spot is part of Kia’s broader “Built for Whoever You Are” campaign. READ MORE
Hyundai returns to the NFT space with a new collection of 5,000 Ioniq 6 collectibles. The collectibles had been airdropped to random collectors for free. In fact, Hyundai’s Ioniq 6 NFT collection includes plenty of holder perks such as VIP access to the company’s virtual space “Planet Hyundai”, early access to fashion-themed digital assets and virtual events hosted in the virtual space “Ioniq Digital Garage”. READ MORE
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